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In Lean Six Sigma, two robust methodologies— DMAIC and DMADV —serve as roadmaps for process improvement and design. Both share a data-driven philosophy and a focus on delivering customer value, yet they are designed for different kinds of challenges . Knowing when to apply each approach can make the difference between solving a problem and reinventing excellence. Understanding the Two Frameworks DMAIC: Improve What Exists DMAIC stands for Define, Measure, Analyze, Improve,