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When embarking on a Six Sigma project, it’s easy to jump into data and process maps. But without first listening to the Voice of the Customer (VOC) , you're building solutions on shaky ground. VOC is the foundation of customer-focused problem solving, and Six Sigma provides powerful tools to capture and act on it. In this blog, we’ll explore the most useful VOC tools , when and how to use them, and how to turn qualitative feedback into actionable project direction. Why VOC Ma