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When embarking on a Six Sigma project, it’s easy to jump into data and process maps. But without first listening to the Voice of the Customer (VOC), you're building solutions on shaky ground. VOC is the foundation of customer-focused problem solving, and Six Sigma provides powerful tools to capture and act on it. In this blog, we’ll explore the most useful VOC tools, when and how to use them, and how to turn qualitative feedback into actionable project direction. Why VOC Matt
